In April, the fashion industry continued its sustainability efforts and in particular sneaker brands like Adidas, Asics, Mr Porter and others did their best by developing innovative materials that protect the environment by introducing creative recycling techniques. Recycling was also on trend, and designers worked with brands to create stunning and sustainable creations. This month, FashionUnited is showing 36 sustainable initiatives that were unveiled in April 2021.
Wrap, a UK non-profit organization, has launched Textiles 2030, a new initiative aimed at transforming the fashion and textile sector into a “profitable and climate-neutral industry for the future”. So far, 35 organizations have joined the initiative, including Ted Baker, Next, Marks & Spencer, John Lewis & Partner, Oxfam, Primark, Gymshark, Asos, Boohoo, Re-Fashion, the British Fashion Council and The British Retail Consortium.
Outdoor brand, The North Face is transforming into a circular business model with the launch of a new circular e-commerce platform that resells, repairs and recycles clothes to keep them out of landfills. The circular re-trading platform will be launched on May 4th as a pilot program in Germany. In addition to keeping the products in the value chain, the initiative will provide a collection of refurbished products for consumers who want access to affordable equipment and who want to reduce their environmental footprint.

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