Southfield-based Nexcess has launched StoreBuilder, a smart, remote e-commerce solution for building and managing personalized online stores. The product was introduced in response to trends in e-commerce and the rise of online businesses.
Aimed at merchants who don’t have any technical background. StoreBuilder harnesses the power of WooCommerce, a popular free ecommerce platform for store owners. It is an open source technology based on WordPress, which has been heavily customized and is free.

StoreBuilder’s proprietary intelligence engine leverages information from over 1,000 stores in 10 industries, including clothing, jewelry, housewares and electronics.

Users don’t need any coding or design experience to start a business and can upload content right after creating an account.

“Templates on e-commerce platforms are everywhere and often make one store look like another,” said Chris Lema, Nexcess vice president of products.

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