Business-to-Business (B2B) is a popular online business model that involves businesses that perform services or provide products for other businesses. B2B is a form of e-classifieds and it can involve businesses that manufacture a product, service or merchandise component that is sold to another business. A notable instance of the B2B concept is outsourcing, where a business hires the expertise and experience of another business entity with adequate knowledge and understanding of the former's requirements.
The term B2B, however, is better known within the commercial trading realm, where wholesalers sell products to retailers, or a commercial original equipment manufacturer sells its products to wholesalers. For instance, a home manufacturer will make purchases from lumber yards, window manufacturers, concrete businesses etc.
B2C, as compared to B2B, works on the Business to Customer marketplace concept. It allows the business to sell its products directly to the customers. The customer can visit the marketplace website, browse through the product range and pick the items of choice. Buying even a single product is allowed. The customer is thus left with the freedom to buy many different items from many different vendors.
IndiaMART is an Indian e-commerce company that provides B2C, B2B and customer to customer sales services via its web portal. The group began in 1996 when Dinesh Agarwal and Brijesh Agrawal founded the website IndiaMART.com, a business-to-business portal to connect Indian manufacturers with buyers. The company is headquartered in Noida, India.
In 2014, IndiaMART's portal handled 200 crore in revenue and 20,000 crore in sales. According to a news in Economic Times, as of 2012 IndiaMART was India's largest online marketplace and world's second-largest B2B marketplace after Alibaba. IndiaMART's e-commerce portal Tolexo was launched in 2014. As of 2015, the firm, claimed to have 3 million suppliers listed on its website.
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