Yellow pages refer to a directory of businesses, organized by category, rather than alphabetically by business name and in which advertising is sold. It takes many keywords and search terms to cover a small businesses "category" or "heading" for search engines. Internet yellow pages allow a small business to advertise locally and target his audience with single self-explanatory categories that most people are familiar with such as "florist" or "plumbing". Yellow pages offers listings differently from standard search engines. Where search engines return results based on relevancy to the true search term, Yellow pages returns results based on a geographic area. The users of Internet yellow pages have the same intent as the users of print yellow pages. This produces a high quality lead, much like the print phone book, because the user is usually only deciding who to buy the product or service from, not whether or not to make a purchase.
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