The purpose behind the design and development linked with User Interface (UI) and User Experience (UX) is to ensure a delightful experience by the end user. Customer satisfaction is something that can never be taken for granted; it should rather be earned at the expense of meticulous attention paid to the core needs and tastes of the customer and precise implementation on the basis of the obtained inputs.
The importance of visual appeal of your product is undeniable. By tactfully adopting user-centered designs the desired effect on the target audience can be achieved. It is possible to facilitate more profound user experience if the targeted audience is engaged at a deeper and broader emotional level.
In order to create and deliver a fully customer centric product, the developer has to go ahead with a well-structured plan right from the blueprint of ideas to step by step development of the end product. A product that is capable of creating delightful end user experience, should necessarily be equipped with features not only to meet the needs of the present but also the increasing demands of the coming days. In other words, it is of no great use crafting a product painstakingly for a limited utility lifespan.
It is very important to know in this case where and how to strike the right balance between technicality and aesthetics. A project packed with too many technicalities is often likely to confuse your customer. Instead of confronting your customer with an avoidable technicality-loaded product, consider designing a simple but technically complete one - easy to understand and easy to navigate too. Ease of operation always delights your customer.