The total volume of the movie ticket-booking business is estimated at about USD2 billion in India, out of which online booking accounts for just around 15 per cent. This presents huge scope for growth. With increasing internet and smartphone penetration, more people are realizing the convenience of online entertainment ticketing. Movie goers these days prefer to book tickets through smart phones. The overall market share for online transactions has grown multi-fold, allowing players to grow considerably faster than the industry in gross box office collection and admission numbers.
Industry revenue increased rapidly for several years after the company's formation. However, as the Internet grew in popularity, small- and medium-sized movie-theater chains began to offer independent ticket sale capabilities through their own websites. In addition, a new paradigm of moviegoers printing their own tickets at home (with barcodes to be scanned at the theater) emerged, in services offered by PrintTixUSA and by point-of-sale software vendor operated web sites like "ticketmakers.com" (and eventually Fandango itself). Finally, an overall slump in moviegoing continued into the 2000s, as home theaters, DVDs, and high definition televisions proliferated in average households, turning the home into the preferred place to screen films.
On April 11, 2007, Comcast acquired Fandango, with plans to integrate it into a new entertainment website called "Fancast.com," set to launch the summer of 2007. In June 2008, the domain Movies.com was acquired from Disney. With Comcast's purchase of a stake in NBCUniversal in January 2011, Fandango and all other Comcast media assets were merged into the company.
In March 2012, Fandango announced a partnership with Yahoo! Movies, becoming the official online and mobile ticketer serving over 30 million registered users of the Yahoo! service.
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