Online food ordering is a process of ordering food from a local restaurant or food cooperative through a web page or mobile application. Much like ordering consumer goods online, many of these allow customers to keep accounts with them in order to make frequent ordering convenient. Customers are turning more towards online food services options for the convenience its offers, the variety of options and affordable food choices. A customer will search for a favorite restaurant, usually filtered via type of cuisine and choose from available items, and choose delivery or pick-up. Payment can be made either by credit card or cash.
Chicago-based Grubhub was founded in 2004 by Mike Evans and Matt Maloney, looking for an alternative to paper menus. Two years later, in 2006, Maloney and Evans won first place in the University of Chicago Booth School of Business's Edward L. Kaplan New Venture Challenge with the business plan for Grubhub. Grubhub, went public in April 2014 and trades on the New York Stock Exchange (NYSE) under the ticker symbol "GRUB". Grubhub's portfolio of brands includes OrderUp, Seamless, AllMenus, MenuPages, Restaurants on the Run, DiningIn, Delivered Dish, and LAbite. Diners who order through Grubhub's website or mobile apps-for iOS and Android devices-can pay with cash, credit or PayPal. Seamless is an online and mobile food ordering platform that connects diners with local restaurants. It serves consumer diners as well as corporate businesses in the U.S. and London. In June 2014, Grubhub began offering delivery to restaurants that don't operate their own delivery service. The company is now delivering in more than 50 markets across the U.S. (publicly announced markets include Atlanta, Phoenix, Philadelphia, Los Angeles, San Francisco/Bay Area, D.C., Southeast Florida, Portland, Denver, Pittsburgh, Detroit, San Diego, Brooklyn/Queens (NYC), Chicago and Las Vegas). More than 5,000 restaurants are now using Grubhub delivery.
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