The total volume of the movie ticket-booking business is estimated at about USD2 billion in India, out of which online booking accounts for just around 15 per cent. This presents huge scope for growth. With increasing internet and smartphone penetration, more people are realizing the convenience of online entertainment ticketing. Movie goers these days prefer to book tickets through smart phones. The overall market share for online transactions has grown multi-fold, allowing players to grow considerably faster than the industry in gross box office collection and admission numbers.
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