Plural Gateway is a customizable payment gateway that allows you to accept payments through more than 100 payment methods and is also equipped to process “Buy Now” transactions.

Plural Console is a payment management platform (POP) that provides a unique technical framework for initiating transactions across multiple payment gateways.

B. Amrish Rau, CEO of Pine Labs, said he was very excited to take Pine Labs on a new journey and familiar territory. What their technicians gave in the plural is absolute cutting-edge technology, and a seamless way to trade online. It is believed that Plural will be a category definition product that will provide an unparalleled payment experience for the end user.

Tanya Naik, Head – According to Pine Lab’s online and omnichannel business, the platform has been designed to be scalable from day one. Reliability and security are at the forefront, so further efforts have been made to create a modern architecture based on native microservices in the cloud that can meet industry-leading standards and metrics.
Plural is expected to facilitate the transition from offline to online for Pine Labs merchant base and other online businesses looking to partner with a company with significant experience in the payment ecosystem.

It is intended for retailers and businesses looking to rebuild or expand their existing e-commerce business. In India, other payment gateway providers include BillDesk, Razorpay, PayU, Zaakpay, Atom Technologies among others.

This precedes the company’s planned IPO, for which Pine Labs is said to have appointed Morgan Stanley and Goldman Sachs as consultants.

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There is a high possibility that we will meet someone either virtually or through an online dating app, especially in the post-pandemic world.

Of course, people still meet in cafes, through mutual friends, or even at work. However, dating apps have seen a surge recently, possibly due to the dramatic change in people’s mindsets over the years. Put simply, although the feeling of love and romance is constant forever, relationships of people, including baby boomers are constantly evolving due to the changing times.

Let’s dive deeper to explore the real difference in how babies and millennia love dating in this day and age.

It’s not a problem that social media has significantly influenced not only the way we live but also the way our paths meet with others. Because the medium has been predominantly used for millennia, it has become a new area of dating with its own principles and properties that most of us have not experienced before.

There is no doubt that breaking up with someone can never be easy. But at least the baby boomer knows how to give up respectfully, in contrast to millennia. For them, the rupture paradigm became a little cloudier – the ghost image, as it was called. This basically interrupts communication with the other person without giving reasons and ignores further attempts. This form of emotional stone masonry is arguably worse than the actual break up itself. This is only seen as a symptom of the growing role social media plays in our lives, especially in relationships.

The airy attitude of Generation Z has arguably led to internet dating apps and added phrases like “connection” and “useful friends” to the dictionary. But when it comes to serious lifelong relationships, they like to move slowly.

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Keeping your site up to date with relevant content is a great way to improve and maintain your search engine ranking and one way to do that is to use a fine-tuned blog.

Plenty of websites create monthly, weekly or even daily blog content to stay relevant to Google’s algorithm, but what do these blog posts actually do for your site? Let’s dive into a few things that can be found in a standard blog post and see why they are beneficial for search engine optimization.

Keyword integration:

Perhaps the most important benefit of creating a blog post site is adding keywords. Each brand has thousands of terms for which you want to rank and including keywords you choose in your blog content, is one way you can improve your search engine rankings.

The first step, of course, is to use keyword research tools to identify the best words or phrases. Try to choose keywords that are relevant to the topic of your blog and that your target audience regularly searches for. I heavily recommend using Google Keyword Designer to measure popularity.

Once you’ve selected your keywords, try to integrate them into your blog as naturally as possible. If you overcrowd the text with the same keyword over and over again, the post will not rank organically and may even be harmful. So be careful not to overdo it.

With this key blogging step, each post will have the opportunity to rank higher based on the keywords or phrases you choose. This means that if Google and other search engines crawl your website and find more natural (neither constrained nor crowded) examples of these keywords, your site will be perceived as a more algorithmically relevant source.

Internal links:

When linking, you simply capture the URL of one of the web pages and paste it into the HTML to create a link to other parts of the site. Optimizing navigation and other link structures is an effective SEO strategy for your entire site, not just your blogs. If relevant, try linking to product or service pages on your site, or even other blog posts.

Linking pages on your site improves search engine crawl efficiency, increases the eligibility of links to those pages and directs customers to the pages that are most likely to convert.

In addition, the link also affects the relevance of the keywords. By customizing the anchor text used for the internal link, Google receives a clear message that the linked page is very relevant to the word or phrase in the anchor text.

Relevant content:

While this may seem obvious to some, make sure your blog content is relevant to your brand. Posting articles on irrelevant topics will only dilute the contextual relevance of your blog and website. It also attracts traffic that doesn’t convert for you. For example, if a clothing brand suddenly publishes an article about Pacific creatures, it is very unlikely that their brand will suddenly rank for water keywords.

Try to develop blog themes that are relevant to your brand while standing out from your previous blog posts. When you create branded blog content with relevant keywords, Google and other search engines recognize your brand as a trusted source of authentic content.

External links:

Links are important, but external links are the primary method used by search engines to determine a site’s eligibility. This, along with the relevance of the content, is at the heart of the algorithms that search engines use to rank content in search results.

Blogging is not for the faint-hearted. It takes time and commitment to come up with great topics and then write and publish. Initially, when your blog finds its readers, the return will be low. However, over time and with consistent social media ads and email newsletters, your blog can become one.

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Social media has somehow become a part of our lives. This is evidenced by the fact that more than 80% of the inhabitants of this planet have access to the Internet. Over the years, social media platforms like Facebook, Instagram and more have emerged. They have evolved because user behavior is constantly changing. For example, a few years ago people were happier when they had few likes and comments on their posts, but now the same people are using different websites to get information, share tips and grow their business.

In short, these platforms are more important than ever because they are now being used for the benefit of the population. From well-known companies to large automotive and food companies, everyone today uses these websites to actively engage with their customers. In fact, some brands focus on social media business pages on their websites because that is where they have an audience.

Everything is changing so quickly that you wonder what will happen next? Are people switching to a completely virtual reality or are these pages exhausted and people losing interest in them?

Let’s talk about what future guru Jason Hope thinks!
1. Social networks help companies grow

Jason Hope believes the role of social media has become more important than ever, especially as it is now helping companies grow. Who in the world would have thought that these websites would help businesses sell directly? But that’s what is happening around us and almost everyone is doing it. Research shows that users believe in community sales and are ready to buy anything with WhatsApp or Instagram.

Take Instagram as an example. Everyone cares about the number of followers on the Instagram business site. The more subscribers you have, the more they trust this website and buy the products they want. If you compare it to a commercial website, you won’t get that big a sale because people can’t see the number of followers and check the likes or comments. They have few reviews online to trust when shopping on the site. Jason Hope believes this whole process explains why companies focus on their social presence, not their website and actual physical presence.

2. The fun is stronger than ever

Social networking sites were used to make old friends and connect online. However, things are not the same and these websites are getting stronger than ever with new features and functions that keep their audiences entertained. According to one study, the average user spends 2 hours and 45 minutes on social media every day. Now it is very clear that people are using Facebook, Instagram, Twitter etc. for interesting purposes. In addition, people prefer to visit the same website for information because they know how the news spreads like wildfire on this platform.

Hope believes these platforms will provide entertainment and information so that people can get stronger and have a very bright future. Take a look around and you will see almost everyone scrolling through your feed or tapping your Instagram post. In fact, Facebook and Instagram are the first things some people see right after they wake up. All of this makes it clear that social media is a bastion of people and won’t end anytime soon.

3. The role of mobile devices

Research shows that 91% of internet users prefer to use social media on their mobile phones. It works well for marketers as there is an advertising format for mobile apps on almost every social media platform today. Marketers today believe that customer loyalty makes their profits highly dependent, which is why they focus on building a community of loyal customers from their front page work. Jason Hope suggests that having a mobile app with targeted ads and a heavy social media presence is more important to growing a business than increasing website traffic.

It goes without saying that over 80% of internet users spend most of their time using social media apps instead of visiting websites. It changed everything for the company, and again social media helps them reach customers more than anything else on the internet.

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Blogs are becoming increasingly popular with businesses as a way of building customer trust. Not only do blogs demonstrate your expertise in a particular area, they also provide an opportunity to solve problems for customers and offer solutions that no one else can.

Marketing departments around the world agree that creating a business blog contributes to building and enhancing a company’s reputation. They emphasize the importance of postings by staff members on the blog. In order to attract more members of the company to the idea of daily blogging, it is necessary to develop a culture in which everyone likes to blog about their successes.

For Syed Fazle Rahman, CEO of Hashnode, the financing of the round table marks the end of the first phase of the company’s development, which has developed at a rapid pace. Like so many great ideas, Hashnode took shape because its founder was tired of no one getting his needs met.

Developers could blog on platforms like Medium, but that would be like giving up control of their content and moving the traffic that is generated to the platform. Or they could publish through a personal WordPress account, but there would be no guarantee that other developers would adhere to it.

Enter hashnode which does exactly that. The platform enables developers to create their own blog pages in seconds without giving up their rights to content and traffic.

Well, in theory, but in practice, the site needs a critical mass to keep this promise – after all, it doesn’t make sense to post content for reading without a lot of developers in the community.

The success of Hashnode in this regard is one of the reasons for its success in attracting many well-known investors. Since the beginning of June, the community has grown 25 percent per month. It started with a hundred users and without brand recognition; Today there are over 1.3 million active users.

Rahman told Entrepreneur India that in 2019 developers had two main options for building an online portfolio using blogs: self-hosting or posting on third-party websites like Medium. They wondered how to create a platform that is the best of both worlds; a blogging platform that makes it possible to maintain content on their own domain and at the same time have an integrated developer community to create a first audience. This led to the co-founders founding Hashnode. They started in June 2020 and have seen rapid organic growth without spending any money on marketing.

Funding will focus on scaling the team and rolling out monetization. The company believes growth and monetization are essential. If they are successful, it won’t be difficult for them to raise more money in the future.

The platform is completely free for individual developers, but Rahman sees a time when Hashnode will be so ubiquitous that companies will want to use it to distribute their content as well. The platform would then bill these business users for posting on the platform, thus providing access to a very specific, but very large, subscriber audience.

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Snap (NYSE: SNAP) and Pinterest (NYSE: PINS) are two fast growing social media companies that have flourished in the shadow of Facebook. Let’s take a look at why Snap has outperformed Pinterest so far and whether or not it will remain the strongest social media stock.

The impact of the pandemic on Snap and Pinterest:

The number of daily active users (DAU) on Snapchat increased by 22% to 265 million in 2020 and then increased by 23% to 293 million in the second quarter of 2021. Strong growth in the first two quarters impressed investors and Snap updated the title.

Snapchat’s growth has been more fluid as its DAUs have primarily used the platform to chat with friends, explore videos, use augmented reality (AR) lenses, and play embedded games.

The growth of Pinterest’s MAU has stalled as many of its new users have joined the platform to explore home activities such as recipes, crafts, home improvement and family activities during the period of pandemic. But when people started to leave their homes, they were spending less time on Pinterest.

Snap sales grew 46% to $ 2.51 billion in 2020. Analysts expect Snap’s annual sales to grow by 68% to $ 4.2 billion and the company expects sales to grow by about 50% over the next few years. Snap believes it can achieve this ambitious goal by expanding its own service advertising platform, selling a higher mix of more expensive video and AR ads and creating a “community shopping” ecosystem with visual search.

Pinterest revenue climbed 48% to $ 1.69 billion in 2020, then grew 102% year on year to $ 1.1 billion in the first half of 2021, the growth in average revenue per user (ARPU) and the rebound in the advertising market offsetting the sequential loss of MAU.

Pinterest anticipates more ‘headwinds to engagement’ as COVID-19 restrictions around the world loosen, but analysts still expect annual revenue to increase 55% to reach $ 2.62 billion. Unlike Snap, Pinterest didn’t provide any longer-term direction for the next few years.

Profitability and valuations:
Snap remains unprofitable on a GAAP basis, but its net loss declined in the first half of 2021 year-on-year to € 631.9 million in the first half of 2020. Analysts expect the company to generate its first non-GAAP earnings this year.

Pinterest outperformed GAAP with a net loss of $ 47.7 million in the first half of 2021 compared to a net loss of $ 241.9 million in the first half of 2020. The adjusted EBITDA was $ 262 million. Significant improvement compared to EBITDA’s loss of $ 87 million a year ago.

Pinterest is trading for 38 times future profits and 13 times this year’s sales. It’s fundamentally cheaper than Snap, but its lower ratings reflect dangerous growth after the pandemic.

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