Lockdowns are a thing of the past, COVID-19 is on the retreat and people are getting out, shopping, travelling, eating and watching movies. INOX Cinemas has thrown a bait to lure you into their multiplexes.
The multiplex chain INOX has launched a payment wallet called InstaPay. Consumers using this wallet can earn coupons and discounts while loading funds into the wallet and booking tickets through the mobile app, website or INOX ticket office.

The INOX InstaPay Wallet is an electronic wallet for buying tickets and food in the INOX cinemas. Consumers can activate, top up and top up their InstaPay wallet on the INOX website, app or at the INOX ticket office. The InstaPay wallet is activated as soon as you add an amount between Rs 100 and Rs 5,000 using debit or credit cards, online banking or via UPI transactions.

As a one-time introductory offer, customers who load money into the wallet will receive a voucher worth between 50 and 150 rupees. You can load the wallet with any denomination up to a maximum of Rs 5,000. The money in your INOX InstaPay wallet expires 365 days from the day of its activation. So if you have 5000 rupees unused in your wallet on day 366, you cannot use this amount to book the ticket.

Alok Tandon, CEO of INOX Leisure Limited, said his goal is to strengthen their bond through the use of a handy feature like a wallet. He adds that the move would help the company better understand consumer behavior and allow them to implement curated offers and experiences based on their consumption habits.

Booking tickets through the InstaPay wallet is a fast, contactless and rewarding experience for new users. Consumers will receive a coupon and a chance to win movie merchandise, invitations to special celebrity screenings and insider deals curated specifically for wallet users.

The InstaPay wallet allows consumers to deactivate the account once and the wallet balance will be refunded using the same payment method that was used to fund it. With the INOX InstaPay wallet you can also make a partial payment and pay the balance with reward points or another payment option for the transaction.

There are other more rewarding ways to buy movie tickets. For example, many banks offer multiple offers on the cards they issue. Movie apps like BookMyShow let you book movie tickets, book a variety of outdoor activities, concerts and more and have frequent connections with banks. When you book tickets with credit or debit cards from banks connected to these apps, you will receive various offers including free Buy 1 Get 1 movie tickets.

When you book tickets through apps like Paytm and Amazon you can sometimes get discounts from Rs 50 to Rs 100 or even discounts of up to 25% on cinema tickets with a partner bank debit card.

On the other hand, if you use the INOX InstaPay wallet, you can only buy tickets for shows in INOX cinemas. You can use the card when your wallet balance is low. However, when booking a cinema ticket, you cannot take advantage of your card. Harshil Morjaria, a certified financial planner at Mumbai-based ValueCurve Financial Solutions, said there is no benefit to having a separate digital wallet as there are similar offerings for cards, e-wallets and UPI apps when booking movie tickets.
This app can be beneficial if you watch all or most of your movies at INOX movie theaters. One of the main drawbacks of the InstaPay wallet app is that it doesn’t support payments to reserve tickets at other multiplexes or cinemas. Therefore, its use is limited.

Also, money loaded into a wallet does not earn interest. It also hurts, especially if you have unused money in your wallet for a long time. The amount loaded into the wallet will only be refunded if the user deactivated the account. Most people would be better off avoiding the INOX InstaPay wallet. There are more attractive deals for consumers who book movie tickets through third-party apps like BookMyShow, Paytm and Amazon.

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Maybe you’re thinking of someone who works from the comfort of their home with their laptop and smartphone nearby. But how could you not? Thanks to digitization, this is a reality for the freelancers of the 21st century. And this is good.
The fact is that freelancers have been around for centuries. References to the word “freelancer” date back to the early 19th century. However, as we know, freelancing has really taken off in the 21st century. In 2017, Upwork reported that the growth of the freelance workforce is accelerating, outpacing the growth of the US workforce by more than three times since 2014. Freelance work was also expected to account for the majority of the workforce.

Why do freelancers have more options than ever?

Why has freelancing become so popular that it is considered the future of work?

Well here’s why.

Technological advances.

As technology advances, freelancing is becoming more and more common. Because of this, there is a wide variety of workers, skills, and jobs available. Technical skills are usually required first and followed by creative skills.

Nowadays, it is almost impossible for companies to satisfy all their technological needs with just a few or a single employee. They rely on temporary workers to solve specific problems. Freelancers are evolving as technology advances.

In addition to what the World Economic Forum calls “accelerating the adoption of new technologies” automation has uncovered a rapidly growing skills gap in artificial intelligence, encryption, big data, the Internet of Things and non-human technologies. Positions that require these specific skills are difficult to fill for many companies. In addition to hampering productivity, it also increases financial stress.

Are self-employment and the future of the workforce different?

As companies struggle to find qualified staff, they are increasingly relying on contractors to complete tasks that require specialized skills. Data analysts, big data experts, artificial intelligence and machine learning specialists, software engineers and IT security analysts will be in high demand for the foreseeable future. The availability of contract work creates many opportunities for freelancers with these skills to take on contract jobs to fill in the gaps and choose which companies to work with and how to spend their time.

Self-employment is also on the rise in other sectors.

At the same time, freelancing isn’t just for the creative industries anymore, says Hayden Brown, president and CEO of freelancing platform Upwork.

Brown told Fast Company that this applies equally to all types of businesses. We serve the 30% of Fortune 100 companies that are harnessing freelance talent in newer ways and family businesses. Small businesses are realizing that this is a workforce to turn to. So it affects all sectors of the economy and all kinds of skills.
Freelancers have lots of opportunities to develop their creative skills. Access to different cultures and approaches in all areas is facilitated by exposure to international markets and different industries. In this way, the self-employed can adapt their activities and projects to the different markets and thus develop their activity.

Unlike an in-house or full-time team, employers can save money by hiring freelancers on demand. For example, they can outsource a web designer or IT specialist to help build or troubleshoot their website.

On the other hand, the independent lifestyle allows them to save money by not having to drive to work or buy clothes, meals, etc. expensive. Getting started as a freelancer is not expensive. For the first few months, you may just need to register with freelance websites and platforms and pay for your internet service.

Ultimately, even if the world returns to normal, hybrids and remotes aren’t going anywhere. In fact, 90% of companies surveyed believe they will gain a competitive advantage in the future by shifting their talent model to full-time employees and freelancers.

Workers today also have more freedom to live where they want and still have access to various job opportunities. A number of non-technical workers, such as marketing consultants, insurance brokers, and finance clerks, are asking for permanent remote work opportunities.

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Maintaining a certain level of expertise in everything you do is extremely important and when it comes to marketing and business you need to have a lot of experience in your field to stand up to the competition. This article is a guide to one of those aspects of business. Writing a blog and how extremely important it is to always have expert work on the project. The essence of a blog is very important for a company because it is the story of the product and testifies to the quality and reliability of the brand.

Blog posts are one of the most important things in content writing and every company that caters to the B2C market publishes blog posts on their website at some point. The articles sometimes serve as an information guide and a means by which to focus on a much more personalized and effective shopping experience. Considering that customers reading the blog have already made a connection with the product, it’s important that the language, wording and content of the blog maintain that connection.

Because of this element, companies have recently hired third-party blog writing services to create and design blogs for their website. They have started to value a relaxing consumer experience as it helps maintain the brand loyalty built through successful SEO strategies. In this context, several reasons raise the question: “Why would a company outsource blog writing?” This article aims to provide an answer. However, before we begin, we must consider that writing itself is an art and requires extreme precision and dexterity as it is the medium through which the audience is captivated. Once established, we can tackle the coming phenomenon.

Below are four advantages of blog writing outsourcing:

1. Specialist authors

As mentioned above, a blog contains essential information about the service product that the company offers. Whether it is the description of your products, the use and usefulness of your product, the process of making the product or the essential problem or problem that this product solves. To address these issues, the written content should be of high quality and free from wording and grammatical errors. Now, it is impractical to hire content writers on a full-time basis solely for this purpose, so outsourcing writers from various third-party agencies is essential in some cases. The prerequisites are then managed by this team of experienced writers who contribute personalized and industry-specific content.

2. Reduce the cost of doing business

Outsourcing reduces the fixed costs for an editorial office and internal services since the practice of outsourcing authors costs significantly less. When hiring a full-time writer, the company must pay a fixed salary each month and provide office space for the team’s work. Before that, there are several other contingencies that come with hiring a full-time employee. On the other hand, an outsourced team not only incurs one-time costs per service, but also less liability for the company.

3. Multiple skills available

While blog posts are an employer’s prime concern, it’s important to note that there is a wealth of skills available to the client through an entrepreneur. It’s not just about blog posts, but also about content design, animation, content curation, research and SEO optimization. These are all part of the entrepreneur’s package and each of them can prove extremely important to the employer.

4. Increase flexibility

For the above reasons, outsourcing can still be a very flexible option for businesses. Since the customer is not responsible for the well-being of the author and team concerned, but the contractor, there are no additional costs, so the customer can use the services if necessary or there are no costs. In addition, the introduction of new operating methods and improvements also provides an opportunity to break the cascading structure of customer business.
They give the company the necessary style to write blogs and a style of narration that attracts the reader or the user. Also, a professional writer always knows how much to write to keep the article captivating. They weave a much more immersive experience through words that may seem simple but are actually a complex set of words carefully structured to ensure that brand loyalty and credibility are never shattered. Blogs have become an important means of communication between a business and its customers, helping to maintain a healthy relationship and businesses need to ensure that the lines of communication are smooth.

This practice of outsourcing blog writing services has some drawbacks such as privacy, quality and the risk of hampering the smooth running of the business. Therefore, you should thoroughly research the contractor before hiring the services. The promise of quality is made by many, but few keep their word. However, it’s always a good idea to hire a blog writer and be aware of these red flags. Essentially, optimized content that reaches the customer always has that unifying element that makes the customer feel part of something an emotion or a movement.

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In the past, the traditional ratio of caregivers to seniors in need for care was seven to one, says Nora Super, executive director of the Milken Institute Center for the Future of Aging, part of the Milken Institute, a nonpartisan, nonprofit think tank based in Washington, D.C.

Family size has shrunk, and parents are often scattered across the country. She says they lack the built-in network of family members that was available when people lived in the same city for generations. So the ratio is actually falling with a forecast of four to one by 2030.

The unpaid role can put tremendous pressure on someone who is already facing multiple commitments. Family carers often can’t juggle all the responsibilities. Of course, many have children alone, have to care for aging parents or have full-time jobs.

There are inequalities in the balance of care. According to Super, this has a disproportionate impact on low-income demographics who earn hourly wages or (work) in a gig economy. The health issues that can cause people to need care also have an uneven impact. Many of these diseases, especially Alzheimer’s disease, disproportionately affect people of color, particularly black Americans and Latinos.

Eventually, family care can become unsustainable. Super says what usually happens when someone burns out completely or can’t make it work, then they actually have to put their family member in a nursing home. So by providing services you can save money in the long run because those people can take a break, go on vacation or something and come back.

This can ultimately reduce nursing home expenses that Medicaid might otherwise have to meet.

Most people really want to take care of their loved ones, says Super. But it’s also exhausting.

Benefits of preventive care:

Relief also offers benefits for the person being cared for. It’s one caregiver who’s refreshed, says Markwood. One who can care and who is able to be there and be present. When a caregiver gets a chance to breathe a little, it’s renewed on both sides, she says.

With a break, caregivers can go to their own doctor’s appointments, buy groceries or watch a child’s soccer game. Or he’s going away for the weekend so they can just hang out with other family members or go to college. Rest is simply making sure your loved one is safe so they can go and do things that are important in their life without worrying about the care their loved one is receiving all the time.

Bradley Bursack agrees everyone can benefit from a breather. The misconception is that when we take time off, our loved ones lose. But what matters is what they gain by taking better care of ourselves.

At first, continuing the routine uninterrupted might seem less complicated. If it’s a small amount and you can arrange it with a sibling, if you can even do it and not everyone can, it can mean a lot.

Acute care costs:

Respite care can be expensive. Although prices vary by type of care and location, these are average costs:

Day care for adults:

The average daily rate for up to eight hours in adult child care centers in the United States is $78, according to Genworth Financial’s 2021 Cost of Care Study. The availability of these services has been “decimated” by the pandemic. So check with local suppliers before making plans.

Help for life:

According to the Genworth survey, the average rate for a day in an assisted living facility is $148. However, respite care may sometimes not be available and a minimum length of stay may be required.

Acute home care:

The average cost for a home nurse is $27 per hour or $169 per week.

Respite Care Challenges:

People may resist being cared for by anyone other than their comforting family caregiver, at least initially. This reluctance can be reinforced when recovery involves a brief stay in an assisted living facility.

Bradley Bursack says: “I’m a little suspicious because I’ve seen so many people leave their homes for a care facility and if they don’t really understand it’s just for a few days, that’s a huge adjustment.”

Fear of adjusting your loved one can keep you from relaxing and defeat the purpose of rest. However, it can work.

Your loved one’s cognitive state affects their ability to understand the situation. Ideally, you can explain to them how this temporary stay allows them to get insulin injections if needed or to be safe from falls during the brief separation, says Bradley Bursack.

Hiring a home care provider might be an easier option. As with most aspects of nursing, she adds, there are no ready-made answers or solutions.

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With the intention of expanding its presence in the travel sector, the online bus ticket booking platform RedBus, owned by MakeMyTrip, has announced the launch of the RedRail application, a platform dedicated to booking train tickets. As the company strives to leverage its bus reservation user base to significantly grow the rail ticket business, the two services also have a complementary relationship: RedBus CEO Prakash Sangam told Business Standard.

Sangam finds that a large number of redRail customers would seek out bus services after reaching their destination, as they offer last-mile connectivity with higher penetration than trains. Sangam said that they have a lot of RTC (State Highway Transport Corporation) inventory available on their platform, they can give people that information and also enable end-to-end ticket booking.

Their aspiration is to be the largest partner of IRCTC (Indian Railway Catering and Tourism Corporation). For the next two years, they want to be the number one ticket booking partner. Although the company has ambitious plans, it seems to have entered a space filled with many players like RailYatri, Paytm and IRCTC itself. Sangam builds on the app’s focus on user experience and the pandemic-induced impact on the industry for redRail’s success.

Over the last two years, there has been consolidation in this space. Some companies have merged with each other, some players have diverted their attention from this category for the benefit of others. In addition, a great rationality of prices emerged. Now the only winner will be the products that rely solely on the customer experience. From that perspective, it’s a good time for them to make an entry.

According to the company, most players are very transaction-oriented or rely on advertising for monetization, as the market has significantly lower margins than other modes. The latter removes the user experience, which redRail intends to focus on. There are also a lot of information services that they design, like live train position, coach position etc. Although some of those solutions are already available in the market, the reliability and accuracy of those are questionable.

The pandemic has resulted in a rapid transition to the digitization of a number of functions that were previously performed physically. Sangam shares that while the number of online activities has naturally increased, the horizon for online activities has also expanded during COVID-19. In 2021, customers booked tickets online in 5,500 unique cities and their contribution from Tier II and III cities grew from 50% before the pandemic to more than 60% during and after the pandemic.

Entering the space of booking train tickets also raises concerns at a time when the national carrier is just beginning to recover from the crisis caused by the pandemic. Recent data from the Ministry of Railways shows that passenger bookings in January 2022 were only 48% of pre-pandemic levels in January 2020. The redBus chief believes that the number of train tickets available for online bookings has significantly increased, though the numbers have not yet reached pre-pandemic levels. IRCTC data shows that online ticket booking has increased to 85%. In addition, 80% of the tickets belong to the non-AC segment.

Based on these indicators, the company wants to use the space outside the metropolis and consolidate itself as the most important online platform for bus and train. Sangam believes that the company has developed an application that takes into account the various restrictions that its large and diverse audience may face when booking. The platform form can handle reservation requests in low-bandwidth areas and consumes minimal storage space.

RedBus, which aims to increase its overseas sales to 35%, is in the process of completing the process of obtaining an operating license in another country, details of which will be announced shortly.

Previously, they were unwilling to expand at a time when things looked uncertain. They are already showing healthy growth above pre-pandemic levels in overseas markets. They plan to seize this moment by entering new markets. The company reported a 56% increase in net income to $14.1 million for the October-December quarter on a gross book value of $163 million.

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A day after online grocery delivery platform Zomato announced “Zomato Instant”, a 10-minute delivery service, founder Deepinder Goyal said delivery will be made to certain nearby locations for popular and standardized menu items like maggi, tortilla bread, poha and coffee, chai, biryani and momos.

Goyal took to Twitter and declared the delivery within 10 minutes after receiving backlash from social media users who questioned the safety of the delivery partners. “There are no late delivery penalties. There are no on-time delivery incentives for 10-minute and 30-minute deliveries,” he said. The grocery delivery platform will also build new grocery stations to enable 10-minute service for specific customer locations, Goyal said 10-minute delivery is just as safe for its delivery partners as 30-minute delivery.

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The e-commerce industry in India has emerged as one of the most exciting innovators in the wider startup ecosystem, especially after the outbreak of the Covid-19 pandemic. Social trading, live trading and various other trends have started to revolutionize the entire e-commerce landscape.
While other trends are emerging earlier in the booming e-commerce segment, the Metaverse is still a long way off. At least that’s what the founder Sanjeev Barnwal and CTO of Meesho thinks.

Explaining why and how the metaverse provides many opportunities to disrupt e-commerce, Barnwal said that the current shopping experience offered by e-commerce platforms has nothing to do with the offline shopping experience where customers touch and feel the products and can interact with people.

The Metaverse addresses some parts of these issues, and it is hoped that users will be able to see themselves (in avatars) in a mirror with a cloth or take recommendations from other people. In fact, buying also has a lot to do with social validation.

Even though the metaverse hype has yet to reach e-commerce, a number of other trends seem to have gained momentum in recent years. One such trend, according to Barnwal, is the shift in e-commerce buying behavior from intent-based buying to discovery-based buying.

Previously, users visited an e-commerce platform with predetermined products in mind. Now the user opens an app, watches the latest trends and decides on their buying behavior.

While change is exciting, it comes with its own set of challenges – for example, e-commerce platforms now need to constantly optimize to discover new trends.

Much of the e-commerce unicorn’s target audience hails from the less tech-savvy cities of Tyr 2 and 3. With nearly seven years of experience building Meesho, which currently has over 120 million monthly active users (MAUs), Barnwal says he and his team focus more on customization, simple UX designs, consistent and static user interface design.

Moreover, making their platform available in different languages has been a very important reference point in the startup’s journey so far. Meesho’s e-commerce platform currently supports eight languages.

Over time, Barnwal also realized that it wasn’t just about upgrading systems. When creating new functions, scaling should be considered. But the downside here is that if everything is built to scale, it’s over-engineered because only one of the five things built would work. Barnwal said Meesho has grown five times in the past year.

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Deliveroo, a global food delivery company operating in Europe, the Middle East, Asia and Australia, has announced the opening of its Indian Engineering Center in Hyderabad. Deliveroo’s multi-year plan is to expand its world-class technical capabilities with a new team that will focus on delivering world-class experiences to Deliveroo customers, partner restaurants and supermarkets and delivery drivers. It would also develop highly scalable, reliable and innovative next-generation products for its operations worldwide.

The Hyderabad Engineering Center will be an important part of Deliveroo’s central technology organization. The company has already started recruiting and plans to hire over 150 analytics, platform, automation and machine learning engineers in India by the end of 2022.

Will Shu, CEO and Founder of Deliveroo, said deliveryoo is growing rapidly with an ambitious vision to become the ultimate global online grocery platform. The opening of a new development center in India will expand its global team of incredible engineering talent. The center will help them continue to unlock new innovations for every side of their market and develop world-class service for consumers, restaurants, grocers and passengers. This is an exciting development for Deliveroo and it looks forward to working with its new counterparts in India.

Deliveroo operates a three-way marketplace of consumers, restaurants and grocers and delivery drivers to get groceries to people in just 20 minutes. Deliveroo’s service is based on future-oriented logistics technology based on intelligent machine learning. The launch of India Engineering Center provides engineers with unprecedented opportunities to solve cutting-edge business problems as Deliveroo evolves and expands its offering.

India is home to many highly talented engineers and technology experts. The center’s engineering teams will work to accelerate software engineering and development in the areas of mobile applications, cloud computing, artificial intelligence, machine learning, robotic process automation and data analytics.

Deliveroo has hired Sashi Somavarapu as Vice President of Engineering who will lead the India Engineering Hub. He has led teams at the world’s most technologically advanced companies, including Amazon, Jio Platforms and Ford Motor. Prior to joining Deliveroo, Devesh Mishra was Vice President of Global Supply Chain at Amazon, leading a team of thousands of engineers, data scientists and product managers managing a supply chain across 185 markets. In this role, Mishra built the most technologically advanced supply chain in the world, using data analytics, predictive technology and machine learning to evolve the market and retail operations.

Devesh Mishra, chief product and technology officer at Deliveroo, said some of the best tech talent in the world is based in India, which is why they are so excited to start recruiting in Hyderabad. You know there are engineers in India who are able to solve some of the toughest technological problems, innovate in a rapidly changing environment and combine experience and expertise with an entrepreneurial spirit. The work they do in India will have a global impact and help Deliveroo evolve while being at the forefront of change in their industry. This is a great opportunity for software engineers, data scientists, machine learning and artificial intelligence engineers to work on some of the toughest engineering challenges.

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Meesho Marketplace offers small businesses including SMEs, MSMEs and sole proprietors access to millions of customers, choice from over 700 categories, payment services and payment options, customer support to effectively manage their businesses in the Meesho ecosystem.

Cashfree Payments is a popular payment banking and API solutions company. It offers comprehensive payment solutions for businesses in India to collect and make payments through all available methods with easy integration. Cashfree Payments offerings include an advanced and easy way to integrate payment gateways, a split payment solution for marketplaces, a bank account verification API, and Auto Collect, a virtual account solution for reconciling incoming payments with customers.

Meesho, India’s fastest growing e-commerce company, today announced its partnership with Cashfree Payments, India’s leading payment and banking API solutions, to enable instant refunds to be abandoned on all cash on delivery orders ( COD) made through the Meesho platform. This cashless payment integration aims to enhance the shopping experience for all Meesho users and minimize the need for manual intervention on certain orders.

Traditionally, COD is the preferred payment method in India, especially for users in Tier II markets. Reducing the overall processing time to process refund payments will improve the customer experience and also increase their confidence in online transactions. Through this partnership, Meesho aims to successfully process any refund in less than 2 hours and eliminate drops in the payment funnel caused by technical or banking failures. This entire redemption process is automated by Cashfree Payments’ “Payouts” bulk payout offer. Additionally, the integration with Cashfree Payments will automate payments to vendors and will also enable payment via UPI.

Commenting on the partnership, Kirti Varun Avasarala, Meesho’s Chief Product Officer, said, Cash On Delivery (COD) remains a preferred payment method in India. They have found that unexpected delays or issues processing refunds can cause inconvenience and loss of confidence. Meesho’s goal is to become the shopping destination of choice for India’s next billion consumers and our partnership with Cashfree Payments will address a very important aspect of the user journey and help us get closer to that goal.

Reeju Datta, Co-Founder of Cashfree Payments, said that they are excited to work with Meesho to address the issue of slow refunds, particularly for cash on delivery orders. Payouts will help Meesho delight their customers with faster refunds by posting the refund amount to the customer’s bank account in less than 2 hours by automating the process. Late refund requests are a major source of customer tickets for eCommerce businesses and they look forward to helping Meesho reduce these requests to zero.

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