As India suffers from the second wave of the pandemic, Indians are increasingly turning to online dating and a new poll says 64.9% of respondents are enjoying it. The survey conducted by Seeking.com, an online dating site, sought to understand dating preferences between Generation X (born between 1965 and 1980) and Millennials (born between 1981 and 1994). The questions covered a variety of topics including intimacy, first dates, marriage and children.

In addition, 450 people out of the total number of respondents said they appreciate online dating for three main reasons: it was an opportunity to meet people they would never know in their daily life. It was the easiest and best way to meet and know what we were looking for.

Sugar dating refers to an arrangement where a person receives gifts, money or other financial benefits in exchange for a relationship. The giver of the above benefits is known as a sugar daddy or sugar mummy, while the recipient is a sugar baby.

The platform was launched in 2006 by Brandon Wade and the Indian website and app activities are carried out from Malaysia. The platform has over 10 million users worldwide and works in 139 countries.

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