To manage their companies, successful business owners need the right tools, which often come in the form of software applications. According to an Intermedia report, the average small-to-midsize business uses 14.3 separate applications. These software systems address issues such as logistics, sales, marketing, accounting, human resource management and social media engagement.

But unless integrated, each individual application is an information silo, which limits businesses’ ability to access data and obtain a clear picture of their operations. Application-integration, also referred to as enterprise application integration, allows you, as business owner, to achieve the maximum impact from each of your systems because you’ve linked them into an interactive whole.

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