Search Engine Optimization (SEO) is the practice of improving and promoting a website to increase the number of visitors it receives from search engines, like Google. The goal is to rank higher in the search engine results pages (SERP) for relevant keywords.

SEO works by improving a website’s ranking in the search engine results pages through various methods such as keyword research, on-page optimization (title tags, meta descriptions, header tags, etc.), backlink building, and content creation. Search engines use algorithms to determine a website’s relevance and authority for specific keywords, and ranking factors include things like the website’s content, user experience, and the number and quality of backlinks pointing to the site. The ultimate goal of SEO is to create a website that is both user-friendly and easily discoverable by search engines, to drive organic traffic and improve visibility.

Advantages of SEO:
Increased organic traffic
Better visibility and search engine ranking
Cost-effective marketing strategy
Increased brand credibility
Better user experience
Long-term benefits
Increased ROI
Increased customer reach
Better targeting of audience.

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