Stirista, a provider of cloud-based marketing solutions today launched Access B2B, a new division focused on strengthening B2B sales and marketing teams.

Through a combination of data and activation platforms, the dedicated unit is equipped with a B2B platform for identity marketing and sales. The self-service B2B platform called Demand Exchange (DX) is a single solution that integrates and enriches CRM data, creates addressable target group segments with Stirista data and uses B2B, ABM, CTV or email displays to counteract them.

Access B2B enables B2B marketers to drill down into purchasing decisions using an identity diagram of 40 million multifaceted professionals and over 22 million individual corporate locations.

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