Social media is fast becoming one of the most powerful tools for business communication. Social media has changed the way we communicate with each other, especially in business. I want to focus specifically on strategies for using tools like LinkedIn. LinkedIn has peaked as the biggest online networking platform for professionals. It promotes a space for businesses, as well as for individuals to search for employers and employees, join groups and discover, meet and befriend with each other. It’s an extensive community and network that can be incredibly fruitful. Let’s take a look at some strategies for doing well on LinkedIn. When creating your LinkedIn profile, use a professional, clear and recent photo of your face. It can show your personality, but be aware that humans are visual creatures and your photo will be the first impression your profile visitor will see before they even read the content. Take the time to fill out your entire profile. It reflects what you want to showcase on LinkedIn and encourages others to engage more deeply with you. When documenting your work experience on LinkedIn, be as complete as possible. Try to demonstrate that you can articulate a behavioral situation and an outcome from your past experience to describe your job-related knowledge, skills, and abilities. Consider setting up a specific URL using LinkedIn profile settings to uniquely identify you. When setting up your profile, turn off your activity feed. To do this, click Edit profile, then scroll down to your activity feed. If you disable your activity stream, all actions while editing or updating your connections will be hidden. A word about inviting people to join your network is important, but the language of your invitations is imperative. Personalize your invitation for the person you’re sending, stating the specific reasons for your request and asking them to connect.

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